HOW TO USE PREDICTIVE ANALYTICS TO IMPROVE MARKETING SPEND EFFICIENCY

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more reputable

Server-Side Tracking vs. Pixel Tracking - Which is Better?A number of e-commerce companies are turning to server-side tracking as a means to boost their information collection procedures. While it needs much more technical knowledge than regular GTM and may introduce added prices, it can cause higher precision and more reputable data